Water Marketing Transaction Types & Marketing Methods

Exploring water marketing requires water users to assess the best fit marketing method for their uses.
Generally this will require water users to choose a Water Marketing Transaction Type and Marketing Method.

Water Marketing Transaction Types

The terms and conditions the parties agree to satisfy and execute a transfer of water between the parties.

Water Marketing Methods

The platform or structure used to bring together willing lessors/buyers and willing lessees/sellers.

Water Marketing Transaction Types

Water Marketing Method

Sale/Purchase

One-Year Lease

Multi-Year Lease

Option Agreement

Exchange

Negotiated Agreement

X

X

X

X

X

Auction

X

X

Reverse Auction (RFP Process)

X

X

Bulletin Board

X

X

X

X

Rental Pool

X

Utah Contract Water Bank

X

X

Utah Statutory Water Bank

X

X

Agricultural Conservation Project / Program

X

X